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The story of modern fashion from couture to mass market
The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.

Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.

20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.

Fashion: The Whole Story provides a global history of fashion and traces the evolution of fashion design period by period and trend by trend.

- Organized chronologically, covering Greco-Roman draped clothing and the silk court dress of the Chinese Tang dynasty through to contemporary sportswear designers and Japanese street fashion
- Places key fashion pieces in the context of social and cultural developments, with historical timelines highlighting important influences and events
- Takes you inside the process of creating haute couture, from concept to catwalk
- Written by an international team of experts led by Marnie Fogg

Od powstania we Florencji w 1921 roku jako firma oferująca bagaże dla elit do współczesnej pozycji marki jako producenta kultowych akcesoriów i kolekcji couture, dom mody Gucci stał się gigantem w branży mody luksusowej. Na przestrzeni ostatniego stulecia charakterystyczne skórzane wyroby Gucci i dekadencka odzież w elegancki sposób łączyły skromność z przepychem, a wszystko to pod pożądanym logo podwójnej litery „G”. Książka przedstawia historię początków firmy jako producenta luksusowych bagaży i odzieży jeździeckiej opisując, w jaki sposób rodzina przezwyciężyła konflikty i wojenne trudności by ostatecznie odrodzić się jako gigant haute couture lat 90. XX wieku, a pod obecnym kierownictwem Alessandra Michelego zaznaczyć swoją obecność w świecie mody ulicznej i zyskać nowe pokolenie fanów. Ponad 100 doskonale wyselekcjonowanych zdjęć prezentuje odważne, a zarazem zmysłowe projekty marki Gucci potwierdzając jej pozycję najbardziej wpływowej marki dzisiejszych czasów.

This comprehensive illustrated history of the sneaker covers everything from athletic wear to street style, Run-DMC to Travis Scott, Reebok to Nike Air Force 1, and limited editions to sustainability. The stories behind the brands, designers, and sneakerheads that transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sporting shoe; to the thrill of seeing Michael Jordan’s red, white, and black high-tops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a coveted cult collectible. This history of the sneaker spans Nike’s famous swish logo and global domination, the saga of the dueling brothers who respectively founded Adidas and Puma, and the enduring popularity of Off-White kicks and Vans. With a glossary of key terms and an overview of the technological and stylistic revolutions of the sneaker, this is an essential book for understanding the streetwear universe, vocabulary, and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of the legendary Parisian boutique Colette, this book offers deep perspective on the creativity of the industry. Insight into the future of sneakers and how the leading brands are committed to sustainability, customization, and gender equity reveal how the sneaker business continues to reinvent itself at the forefront of culture.

Credited with creating some of the most luxurious and spectacular haute couture pieces of all time, Christian Dior became a fashion icon overnight in 1947 with the launch of his ‘New Look’ - sumptuous hourglass silhouettes that provided a welcome tonic to the austerity of wartime. Its wild success, and the global fame that ensued, was built on the designer’s subtle understanding of fashion, couture, style, elegance and women - a perspective and insight best revealed in Dior’s own words, which are gathered here for the first time.

Rightly described as the ‘Designer of Dreams’ in the recent blockbuster exhibition on the house of Dior that attracted millions of visitors the world over, Christian Dior was an unrivalled arbiter in the world of high fashion. Dior was generous with his advice on all things, from style and how to dress (‘No elegant woman follows fashion blindly’, he once declared), to his insights into the creative process, invaluable for any budding designer.

Presented in a beautiful package and accessible format, The World According to Christian Dior is the perfect gift for fashion fans, publishing on the occasion of the house’s 75th anniversary.

Founded by Yves Saint Laurent and Pierre Bergé in 1961, shortly after the young couturier left his post at the helm of Christian Dior, Yves Saint Laurent would soon become one of the most successful and influential haute couture houses in Paris. Introducing Le Smoking, the first tuxedo suit for women, in 1966, Saint Laurent also presented iconic art-inspired creations, from Mondrian dresses to precious Van Gogh embroidery and the famous Ballets Russes collection.

This definitive publication opens with a concise history of the house, followed by a brief biographical profile of Yves Saint Laurent, before exploring the collections themselves, organized chronologically. Each collection is introduced by a short text unveiling its influences and highlights, and illustrated with a gallery of carefully curated catwalk images. These showcase hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and, of course, the top fashion models who wore them on the runway. A rich reference section concludes the book.