Gucci. Prawdziwa historia dynastii sukcesu

The story of modern fashion from couture to mass market
The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.

Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.

20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.

Marzenia naprawdę się spełniają Jeszcze kilka lat temu byłam zwykłą nastolatką z małego miasteczka, która marzyła o karierze w świecie mody. W wieku siedemnastu lat postanowiłam zawalczyć o siebie i zgłosiłam się do programu Top Model. Nie wygrałam, zajęłam drugie miejsce, jednak nie był to koniec mojej przygody z modelingiem, lecz dopiero początek.
Droga do spełnienia marzeń nie była prosta, ale dzięki wsparciu silnych kobiet, ciężkiej pracy i determinacji osiągnęłam to, czego tak bardzo pragnęłam.
Chciałabym Ci pokazać, że zawsze trzeba walczyć o swoje marzenia. Nie będzie łatwo, może spotkasz się z hejtem, niezrozumieniem, zazdrością, ale ostatecznie dowiesz się, że było warto.
Ja odnalazłam swoją życiową ścieżkę, teraz czas na Ciebie!

This comprehensive illustrated history of the sneaker covers everything from athletic wear to street style, Run-DMC to Travis Scott, Reebok to Nike Air Force 1, and limited editions to sustainability. The stories behind the brands, designers, and sneakerheads that transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sporting shoe; to the thrill of seeing Michael Jordan’s red, white, and black high-tops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a coveted cult collectible. This history of the sneaker spans Nike’s famous swish logo and global domination, the saga of the dueling brothers who respectively founded Adidas and Puma, and the enduring popularity of Off-White kicks and Vans. With a glossary of key terms and an overview of the technological and stylistic revolutions of the sneaker, this is an essential book for understanding the streetwear universe, vocabulary, and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of the legendary Parisian boutique Colette, this book offers deep perspective on the creativity of the industry. Insight into the future of sneakers and how the leading brands are committed to sustainability, customization, and gender equity reveal how the sneaker business continues to reinvent itself at the forefront of culture.

The Sartorialist Man: Inspiration Every Man Wants, Education Every Man Needs, by renowned photographer, fashion editor, and social media sensation Scott Schuman, is the definitive fashion primer celebrating the diversity of today's well-dressed man. Schuman's dynamic street photography captures the essence of style as seen through lens of guys of all ages from around the globe. Setting the new standard, the book will be an invaluable resource for men as they explore and hone their unique personal style. "What I didn't want this book to be was a list of rules. But I do outline principles that will help you make confident decisions about your many sartorial choices," says Schuman in the book's introduction.

The book begins with "Dressing Your Body Type," because when you know what fits your unique body, the better you can pull off any look. In section one, "Clothing," Schuman delves into wardrobe basics with "Elements"--an illustrated glossary of everything from jackets and pants, and collars and cuffs, to outerwear and underwear. Also sprinkled throughout are "Style Strategies" explaining how stylish gentlemen do what they do so well, and the "Focus" section is filled with tips on to how to talk to a tailor, view the runway, and discover inspiration from friends and colleagues.
The second part of the book tackles everything you need to know about accessories--whether to go socks or no socks, and how to tie a tie, choose the right glasses or sunglasses, and find the right shoe. Part three, "Maintenance & Sustainability," is filled with illustrated step-by-step instructions on how to care for, mend, fold, store, and pack your clothes and footwear. Schuman even shares pointers on the how and why to invest in key pieces of your wardrobe, shop online or in person, or buy vintage or new.

Refreshing, contemporary, and inspiring, this striking menswear tome will come to define today's essence of style. The Sartorialist: Man is about enjoying the freedom to explore what looks great on you--and that, perhaps, is the ultimate chic.

If Coco Chanel were to give a masterclass on design, creativity and attitude, what wisdom would she impart? Discover the life, work and legacy of Chanel in this sharply curated biography focusing on artistic spirit.

Chanel’s ethos captured the imagination of post-war women, releasing them from the corseted silhouette and changing what we wore forever. But how did Chanel think? How did her experiences shape her creative career? And how was her no-holds-barred attitude reflected in her work? What Coco Chanel Can Teach You About Fashion breaks down Chanel's life and work into memorable maxims that epitomise her ground-breaking perspective – including Poverty Can Be Luxury, Rebel Against Your Rivals, Find Your Spirit Animal and Twist Textile Traditions. This book uncovers Chanel's creative approach, her inspirations, her business acumen and the details that make her designs so timeless.

With pithy, illuminating text and inspirational photographs, learn something from Chanel and apply it to your own life, creativity and style. These are the things that really define what it means to be Chanel. 

Small and beautifully formed – if you like this, What Alexander McQueen Can Teach You About Fashion is also available.

Founded by Yves Saint Laurent and Pierre Bergé in 1961, shortly after the young couturier left his post at the helm of Christian Dior, Yves Saint Laurent would soon become one of the most successful and influential haute couture houses in Paris. Introducing Le Smoking, the first tuxedo suit for women, in 1966, Saint Laurent also presented iconic art-inspired creations, from Mondrian dresses to precious Van Gogh embroidery and the famous Ballets Russes collection.

This definitive publication opens with a concise history of the house, followed by a brief biographical profile of Yves Saint Laurent, before exploring the collections themselves, organized chronologically. Each collection is introduced by a short text unveiling its influences and highlights, and illustrated with a gallery of carefully curated catwalk images. These showcase hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and, of course, the top fashion models who wore them on the runway. A rich reference section concludes the book.