Koszulka z krokodylem, czyli o historii dawnych strojów tenisowych

The story of modern fashion from couture to mass market
The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.

Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.

20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.

Tak osobistego i pełnego emocji czytelniczego pokazu mody jeszcze nie było. Ta pięknie edytorsko przygotowana książka to efekt fascynacji autorki modą ulicy i życiem codziennym w PRL-u. Barwne i pełne emocji opowieści 13 kobiet o ich ulubionych strojach przeplatane są często niepublikowanymi zdjęciami z prywatnych archiwów bohaterek. Przywołują życie z czasów ich młodości: kolejki do Hofflandu, randki, studniówkę, wakacje, ślub. Modę z lat 70. i 80. ubiegłego wieku wspominają : Mariola Bojarska-Ferenc, Halina Frąckowiak, Jolanta Kwaśniewska, Dorota Olejniczak, Małgorzata Ostrowska, Lidia Popiel, Małgorzata Potocka, Teresa Rosati, Magdalena Sentkiewicz, Maria Szabłowska, Krystyna Tomczyk, Bożena Walter, Barbara Zabłocka.
Ówczesne dziewczyny współczesnym dziewczynom opowiedziały nie tylko o wymarzonych dżinsach z Pewexu i moherach, o dzwonach i marchewkach, dzierganych nietoperzach czy własnoręcznie szytych chłopkach, ale i o kolejkach do Hofflandu, prywaciarzach z Chmielnej (wtedy Rutkowskiego) czy handlarzach z bazaru Różyckiego. A także… o swoich randkach, wakacjach, studniówkach, balach maturalnych, ślubach. Dziewczyny z lat 70. I 80. odnajdą się na pewno w tych opowieściach.

Casting a new light on one of the best-loved chapters in fashion history, Karl Lagerfeld Unseen: The Chanel Years illuminates key Chanel collections and creations from behind the scenes.

From discreet client fittings in rue Cambon’s immaculate black-and-beige salons to previously unseen backstage moments that show models, hairdressers, stylists, make-up artists and Karl Lagerfeld himself at work, Robert Fairer’s stunning and high-energy photographs capture the elegance, glamour and spirit that defined Karl Lagerfeld’s shows for Chanel.

Texts by Karl Lagerfeld’s collaborators and friends provide a fresh perspective on his creative process and reveal the stories behind the now iconic designs. A treasure trove of inspiration, this publication will be a must-have reference for fashion and photography lovers alike, and for dedicated Chanel fans the world over.

Moda bez metryki to nowa książka Marioli Bojarskiej-Ferenc, w której udowadnia, że nawet najlepiej wyćwiczoną sylwetkę zrujnuje źle dobrany strój. Ale nie trzeba mieć figury Jane Fondy, żeby wyglądać świetnie. Wystarczy wiedzieć, co na siebie włożyć. Jak ukryć wady, wyeksponować zalety, stworzyć „mądrą” szafę, co z czym połączyć, żeby zawsze wyglądać efektownie. W pracy, po pracy, uprawiając sport, na przyjęciu czy… w sypialni. Autorce w stwoerzeniu tego wyjatkowego poradnika pomogli najlepsi polscy projektanci: Łukasz Jemioł, Agnieszka Maciejak, Joanna Klimas, Lidia Kalita, duety Bizuu, Paprocki&Brzozowski i Boho Boco, 303 Avenue, Just Paul… Zdaniem autorki moda to nie tylko strój, to styl życia. A elegancja bierze się przede wszystkim z… głowy. Z tej książki Czytelniczki dowiedzą się, dlaczego Mariola Bojarska-Ferenc wypowiada wojnę… kapciom! „Chcesz zabić pożądanie, rozbić związek, zniszczyć przyjaźń? Załóż kapcie!” – przekonuje. Mariola Bojarska Ferenc, od ponad 20 lat uczy Polki, jak dbać o siebie. Wellnesowy styl, do którego zachęca, to też dbałość o wizerunek. Autorka ponad 2 tysięcy programów o zdrowym stylu życia, serii udanych telewizyjnych metamorfoz oraz 6 książek, po które ustawiają się kolejki fanek.

The first and only book to showcase a complete sartorial history of the Oscars' red carpet. The red carpet is so much more than fabulous gowns on famous people. It reflects the styles and values of the time, and has become a platform for often trenchant social statements. Red Carpet: Oscars presents over ninety years of fashion worn at the awards ceremony since its inception in 1929. From ready-to-wear to haute couture, it charts what stars and invitees wore across the decades, as well as the emergence of stylists, the commercialization of the red carpet and how fashion has shaped Hollywood. The book opens with a foreword by Cate Blanchett and an introduction by Giorgio Armani, and then goes on to showcase hundreds of looks across almost a century. Each year is introduced with a short text explaining the era's fashion trends as well as the social and political influences of the day, along with carefully curated images of the most iconic and inspiring outfits.

Discover how the designers of women’s sporting attire navigated the worlds of fashion, function, and propriety, from the beginning of the 19th century to 1960.

This book offers a stunning visual record of the evolution of women’s sporting attire over nearly two centuries. With selections from Jantzen, Pendleton, and Spalding and garments by Coco Chanel, Claire McCardell, and Jean Patou, among many others, it features familiar names in fashion, as well as significant rediscoveries. At the intersection of the history of fashion and feminism, Sporting Fashion highlights the extraordinary impact of new technologies and evolving social mores on women’s clothing for sport. It explores how the basic forms of women’s sportswear we know today—from swimsuits to sneakers—were developed during a time when women were achieving more freedom. Full color illustrations of sport and leisure ensembles are included, along with magazine spreads and archival images. In thematic sections, the authors examine the ways women entered into the sporting world—from traveling to calisthenics, motorcycling to promenading. The book looks at examples of clothing that allowed women to walk freely and compete in sports previously restricted to men. It investigates how designers reacted to and encouraged the growing acceptance of exposed skin at public beaches and pools—and how cold weather fashion made its way onto the slopes and ice. Never before have the garments that defined women’s roles as both spectators and athletes been presented on this scale and in such detail.